Why I started Coffee.

I've spent the better part of my career in sales technology. I ran LinkedIn Sales Navigator and then led Salesforce Sales Cloud — two of the biggest platforms in the space. I've seen firsthand how CRMs are built, how they're sold, and how sellers actually use them.

And here's what I know: CRMs got it backwards.

They make you work for them. Sellers spend their days feeding the machine — updating fields, logging calls, chasing down data that goes stale the moment you enter it. You're not selling. You're doing data entry.

I kept asking myself a simple question:

What if your CRM worked for you instead?

Imagine an army of digital workers who never sleep. Always on the lookout for new prospects. Keeping your contacts current. Tracking every interaction with your company. Watching for the signals that matter — the early warnings that tell you where to focus your time before you even realize it yourself.

Your situation room. Always on. Always learning. You'd just do your job. The system would take care of itself.

I knew we couldn't just bolt something onto the side of existing systems. We had to start from scratch — with an architecture that keeps data current, never overwrites history, and gets smarter the longer you use it.

It had to feel modern and responsive, whether you're at your laptop or in an on-site meeting with just your phone.

No more twenty browser tabs. No more fighting with your tools. Just software that thinks the way you think.

The future of CRM isn't about better data entry. It's about not doing data entry at all. It's about getting back to what you do best: building relationships and closing deals.

I've never been more excited about anything I've worked on. Come join us.

Doug Camplejohn

CEO & Founder, Coffee

Former GM of Salesforce Sales Cloud · Former Head of LinkedIn Sales Navigator