Written by: Doug Camplejohn, CEO & Co-Founder, Coffee | Last updated: September 26, 2026
Key Takeaways
- Leadfeeder Lite caps users at 100 companies per month with 7-day retention and company-level data only.
- Most free tiers show company names only. Person-level identification is effectively US-only and not available on any permanent free plan.
- Free-tier volume caps across Leadfeeder Lite, RB2B Free, Warmly, and Factors.ai typically sit between 100 and 500 identifications per month.
- Combining separate free tools for visitor ID, CRM, and outreach creates data silos, manual exports, and stacked volume limits.
- Coffee’s free trial is the only option here that brings person-level identification, Suggested Leads, and outreach into one workflow without extra subscriptions.
See What Coffee’s Free Trial Includes
Is Leadfeeder Actually Free?
Leadfeeder Lite is a permanent free tier. Leadfeeder lists it as free forever, with identification capped at 100 companies per month and only 7 days of data retention. It operates at company level only and excludes CRM integrations and contact credits. The tier functions as a proof-of-concept for most teams rather than a daily prospecting tool.
Leadfeeder Lite still fits a narrow use case. It works for very low monthly traffic, sales cycles short enough that 7-day history covers the full window, and teams already running paid HubSpot, Salesforce, or Pipedrive plans that handle CRM sync separately. Lead Forensics’ March 2026 comparison summarizes it clearly: “For most B2B teams generating meaningful website traffic, the free plan is more of a proof-of-concept than a usable tool.”
That verdict rests on a distinction most comparison lists blur: whether a tool identifies a company or a person. The next section separates the two.
Company-Level Vs. Person-Level Identification: What Free Tools Actually Deliver
Company-level identification matches a visitor’s IP address to an organization and returns an account: company name, industry, size, and pages viewed. Person-level identification resolves a named individual with four core fields: name, job title, verified email, and LinkedIn profile. One go-to-market analyst puts it this way: “Person-level identification and company-level identification are different products sold under the same category name. Buying the wrong one is the most common mistake we see.”
Every permanent free tier in this category delivers company names only. That includes Leadfeeder Lite, RB2B Free (company-level since January 2026), Warmly, and Factors.ai. RB2B removed named contact data from its free plan on January 22, 2026. Person-level identification now starts on a paid plan at $79 per month.
Person-level free identification is effectively US-only. RB2B’s founder states this directly: “Right now we’re just doing that one thing, it’s just this person-level of identity and that is not GDPR compliant. So it’s US only.” The underlying identity graphs are built overwhelmingly from US data sources. EU consent rules make equivalent European graphs structurally impractical. If more than 25% of your traffic originates outside the US, a person-level tool will miss most of your visitors regardless of vendor.
Free-Tier Volume Caps And Retention
The table below compares the main free tiers on the dimensions that decide whether a plan works for daily prospecting.
| Tool | Free-Tier Volume | Retention | Identification Level | CRM Integration |
|---|---|---|---|---|
| Leadfeeder Lite | 100 companies/month | 7 days | Company-level only | No native CRM integrations on free tier |
| RB2B Free | 150 resolutions/month | Vendor-limited history | Company-level only since January 2026 | Slack/Teams push, no email addresses |
| Warmly Free | ~500 visitors/month | Vendor-limited history | Company-level | Integrates into HubSpot ecosystem |
| Factors.ai Free | 200 companies/month | Vendor-limited history | Company-level | Integrations on paid plans |
| Coffee Free Trial | Trial-period usage | Full trial duration | Person-level with Suggested Leads | Built-in CRM and outreach |
Leadfeeder Lite gives you 100 companies per month with 7-day retention and no CRM integrations. That volume lets you see who is visiting, but not build a consistent outreach motion. Its coverage is strongest in Nordic and European markets, so it fits EU-heavy traffic better than US pipelines. It is free forever, and the constraints define its role.
RB2B Free offers 150 resolutions per month. It now runs company-level only on the free tier, with US-only person-level resolution on paid plans. Slack or Teams alerts help sales teams react quickly, while email addresses sit behind the $79 per month plan.
Warmly provides approximately 500 visitors per month on its free tier with company-level identification. Warmly’s free tier covers basic visitor identification. Automated outreach and AI chat sit on paid plans. HubSpot acquired Warmly on June 30, 2026, so packaging will likely align more closely with HubSpot bundles.
Factors.ai includes 200 companies per month on its free tier at company level. Its free plan offers global coverage with stronger depth in the US and APAC. Coverage in the EU trails competitors such as Dealfront. Paid plans now use demo-gated custom pricing.
Coffee offers a free trial that includes Visitor Identification with Suggested Leads built in. A single tracking pixel identifies visitors by name, title, email, and LinkedIn profile. Suggested Leads then highlight the two or three people inside each visiting company who best match your buyer persona. Identified prospects flow directly into Coffee’s CRM, Lead Finder, and Campaigns, so you avoid CSV exports entirely.
Compare Coffee’s Free Trial To These Caps
Best Free Leadfeeder Alternatives In 2026
The tools below are the ones that consistently appear on free-tier comparison lists in 2026. They fall into three groups: person-level tools with a real workflow (Coffee), company-level tools with higher volume (RB2B, Warmly, Factors.ai, VisiLead), and database-first tools that add visitor ID as a secondary feature (ZoomInfo Lite, Apollo.io).
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Coffee offers a free trial with person-level identification, including name, title, email, and LinkedIn profile. Suggested Leads surface the two or three best contacts inside each visiting company based on your buyer persona. Identified prospects route directly into Coffee’s CRM, Lead Finder, and Campaigns without CSV exports. It suits teams that want person-level data and a complete outreach workflow in one place.
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RB2B provides 150 resolutions per month on the free tier, company-level only since January 2026 and US-only for person-level on paid plans. It pushes alerts into Slack, but free users do not see email addresses. It fits US-focused teams that value real-time Slack alerts and plan to upgrade to $79 per month for person-level LinkedIn profiles.
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Warmly includes around 500 visitors per month on its free tier with company-level identification and a waterfall across 20+ data providers. It works best for teams already in the HubSpot ecosystem after the acquisition who want a free starting point before moving to paid tiers.
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Factors.ai offers 200 companies per month for free at company level. It builds on a 6sense data partnership with a claimed 75%+ company-level match rate. Analytics-first teams that care about high company-level volume on the free tier tend to favor this option.
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ZoomInfo Lite is a free prospecting database first and a visitor-ID tool second. You get 10 monthly export credits and access to the B2B database, plus WebSights Lite for up to 10 website visitor reveals per day and a HubSpot integration. It fits teams that want a free prospecting database alongside basic visitor identification.
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VisiLead includes 10 identification credits per month with no credit card required. It provides company-level identification globally and person-level for US traffic only. Very low-traffic sites use it to test identification before committing to any paid plan.
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Apollo.io Free treats company-level website visitor tracking as a secondary feature on its free plan. It also includes limited prospecting credits from a 275M+ contact database. It suits teams that prioritize outbound prospecting and want both a database and basic visitor identification in one free tool.
When Leadfeeder Lite Still Fits: your site generates fewer than a few hundred B2B visits per month, your sales cycle closes within a week, and your team already has a paid CRM handling contact enrichment and outreach. In that narrow scenario, 100 free company identifications per month provide a useful signal layer at zero cost.
EU/GDPR-Focused Free Options
Teams with significant European traffic face a structural constraint. Person-level identification of EU visitors requires clearing both the ePrivacy Directive’s consent rule and a GDPR lawful basis under Article 6. Most vendors handle this by suppressing EU traffic entirely for person-level resolution. Company-level identification becomes the practical default for European pipelines.
Leadinfo acquired Visitor Queue in January 2026. Leadinfo offers a 14-day free trial across every tier, with paid plans starting around €69 per month. It has strong European company coverage and is a team.blue brand with more than 9,000 European customers. It does not offer a permanent free tier.
Albacross provides a 14-day free trial only. There is no permanent free tier. The Starter plan sits at €59 per month billed annually for up to 100 identified companies, 10 verified email credits, and 5 phone credits. It focuses on company-level website visitor identification with data strength in Europe, particularly Scandinavia, the UK, and Western Europe, and weaker coverage in South-East Asia and for smaller companies.
Snitcher also runs a 14-day free trial only with no permanent free tier. Plans start at $49 per month for 0–50 identified companies, with unlimited team members and all integrations included. It is company-level only and offers native GA4 integration.
Try Person-Level ID On Your US Traffic
How To Get Leads For Free Without A Paid Subscription
The standard free-stack approach pairs a free visitor-ID tool such as Leadfeeder Lite or RB2B Free with a free CRM tier like HubSpot Free and a free outreach tool such as Apollo Free. The approach works in theory but breaks down in practice for three reasons:
- Data lives in three places with no shared context.
- Moving it requires manual CSV exports that introduce lag, errors, and deduplication work.
- Each free tier imposes its own cap, so the effective ceiling is the lowest one.
Coffee’s agent consolidates visitor identification, CRM, lead enrichment, and outreach sequencing into one system. A visitor identified by the pixel is enriched automatically, surfaced as a Suggested Lead, and can be enrolled in a Campaign from the same interface. You avoid exports and context switching. The free trial delivers the complete workflow so you can evaluate the whole system rather than a single feature.
If you are deciding between the free-stack approach and a single agent, three variables determine which free tier is the right starting point.
Decision Framework: Which Free Tier Fits You?
Three variables shape your choice: monthly traffic volume, visitor geography, and whether you need company names or named individuals.
- Low traffic (<500 B2B visits/month), global audience, company names sufficient: Leadfeeder Lite at 100 companies per month or Factors.ai at 200 companies per month usually covers the volume. Warmly’s free tier at roughly 500 visitors per month sits at the top of this range.
- Moderate traffic, US-majority audience, company names sufficient: RB2B Free at 150 resolutions per month adds real-time Slack alerts. Factors.ai adds higher volume. Both operate at company level only.
- Any traffic level, US-majority audience, named individuals required: Coffee’s free trial is the only option here that delivers person-level identification with Suggested Leads and built-in outreach in a single workflow.
- EU-majority audience, any traffic level: Company-level is the only compliant mode. Leadfeeder Lite with global coverage and a free-forever tier or Albacross, Snitcher, and Leadinfo with 14-day trials and stronger EU coverage are the practical choices.
- Need prospecting database alongside visitor ID: ZoomInfo Lite bundles both at no cost, with 10 monthly export credits and WebSights Lite for 10 reveals per day.
Teams that need person-level data and built-in outreach without paying for three separate tools find Coffee’s free trial a practical starting point.
Frequently Asked Questions
Is Leadfeeder Free?
Leadfeeder Lite is a permanent free tier priced at $0 forever. It identifies up to 100 companies per month, retains visitor data for only 7 days, and operates at company level only with no named contacts. It also excludes CRM integrations, lead scoring, and contact credits. It activates automatically after a 14-day paid trial ends rather than being available as a direct sign-up option.
What Is The Best Free Tool For Lead Generation?
Coffee is the strongest free-trial option for B2B lead generation in 2026. Its free trial includes person-level visitor identification that returns name, title, email, and LinkedIn profile for anonymous visitors. Suggested Leads recommend the best two or three contacts inside each visiting company based on your buyer persona. Built-in Campaigns handle automated outreach. Competing free or freemium tools split these functions across separate products and require manual data transfers.
Do Free Visitor-ID Tools Work Outside The US?
Company-level identification works globally. Tools like Leadfeeder Lite, Factors.ai, and Warmly identify visiting companies by matching IP addresses to corporate IP ranges, a method that functions across geographies and generally aligns with GDPR’s legitimate interest basis. Person-level identification is effectively US-only across vendors in this category. As covered above, the identity graphs rely on US data and EU privacy law makes equivalent European graphs impractical. If a meaningful share of your traffic originates in Europe, no free or paid person-level tool will identify those visitors by name.
How Many Companies Can I Identify For Free Each Month?
Free tiers in this space typically allow between 100 and 500 identifications per month across the main tools listed earlier. ZoomInfo Lite adds 10 export credits per month and up to 10 website visitor reveals per day. Coffee’s free trial works differently. It focuses on giving you person-level identification with Suggested Leads and built-in outreach for the full duration of the trial rather than a small permanent cap.
Conclusion
Most free visitor-identification tiers share three constraints: company-level only, capped monthly volume, and short data retention. They help you validate that visitor identification produces signal on your site, yet they rarely support a full prospecting workflow. Leadfeeder Lite, RB2B Free, Warmly, and Factors.ai all sit inside this pattern and require extra paid tools for contacts, CRM records, and outreach sequences.
Coffee’s free trial takes a different approach. It combines person-level visitor identification, Suggested Leads, and built-in outreach in one agent so you can evaluate the full prospecting workflow before committing. For bootstrapped B2B teams that need to turn anonymous website traffic into named pipeline without juggling three separate subscriptions, that unified workflow is the key difference.
Start Identifying Named Visitors Free
